Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News

“The Take” for Monday, June 27

Make sure your Rio flight is a refundable ticket… This was supposed to be golf’s big showcase, its return to the Olympics with some of the biggest stars the game has ever seen. Instead, Tiger is out with health issues, and now Rory McIlroy says he won’t go to Rio either, because of Zika concerns. […]

“The Take” for Monday, June 20

The Cleveland Curse ends as King James reigns again… It’s been 52 years since the city of Cleveland has celebrated a major championship, but Sunday night the Cavs broke the curse by defeating Golden State in the decisive Game 7 of the NBA Finals, 93-89. In the process, Cleveland made history, becoming the first team […]

Meet our Interns-2

Welcome Our Summer 2016 Interns!

We’re always thrilled to welcome our new class of interns to Game Day Communications, and summer is always an especially exciting time here at GDC as projects and events increase with the warm weather. To welcome this new group, we decided to ask them a few “get to know me” type of questions.  We hope […]

See all our news
Hashtags Used
Cups of Coffee
Emails Answered

Team GDC