Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News

“The Take” for Monday, November 23

Now, it gets interesting.. With Ohio State’s loss this past weekend to Michigan State, the College Football Playoff race just got a little more muddy. The defending national champs now have one loss, but so do some other very good teams (Alabama, Notre Dame). And there’s still lots of football to be played before the […]

“The Take” for Monday, November 16

When worlds collide.. Gripe all you want about security measures to get into sporting events (and I can be the loudest complainer of all), but it was because of those screenings that Friday’s tragedy in Paris wasn’t worse. One of the terrorists, carrying a suicide vest and a ticket to enter the Paris soccer stadium […]

Missouri team

“The Take” for Monday, November 9

United they stand.. Missouri football coach Gary Pinkel said Sunday that his team is “united” in the wake of racial incidents at the university and how officials have responded to them. Students have called for the resignation of University of Missouri president Tim Wolfe, facing criticism in the wake of racially-charged incidents at the school. […]

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